One of the funniest byproducts of recent political campaigns in Scotland has been the irresistible rise of Angry Salmond. Starting off as a parody twitter account, and now aspiring to the status of monetised meme, Angry Salmond has epitomised the irreverence of the Yes campaign and the new, metamorphosed SNP. This parody celebrates rather than satirises the utopian element in pro-independence politics – a tweet such as the one below, posted on the day of the referendum itself, somehow manages to affirm rather than undermine the cause.
And the funniest thing about Angry Salmond is that he isn’t actually all that angry. Sure, he swears a bit and insults his – and the SNP’s – opponents, but he does so from underneath a pink beret and from behind some very silly sunglasses. When people dress up as Angry Salmond for photos – as they do – they always make sure to smile. The anger, such as it is, is just part of the schtick.